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Understand · Design · Deliver

No off-the-shelf software runs your business.

If you are here, you have already found this out: your orders, your case files, your cash collection look like nobody else's, and forcing them into a generic tool costs more than it returns. We build, for SMEs and mid-sized companies, the application that fits the way you actually work — delivered module by module, without stopping your business, and priced to pay for itself.

Book 30 minutes (new tab) See the method
Flow
Every department — one single chain

Starting point

What is costing you today

Time

Double entry

The same order is retyped three times: in the email, in the spreadsheet, in the accounts.

Customer trust

Waiting

Nobody knows where a case stands without making a phone call. The customer knows even less.

Margin

Errors

A stale price, a wrong stock level, a discount nobody approved: you find out at invoicing.

Growth

The ceiling

The tool cannot do what the business needs. So the business bends to fit the tool.

None of these costs appears in a budget. Every one of them is paid.

Where the value starts

Our job is
to understand yours

We do not sell a sector speciality. We start by looking at how you make money, where the chain seizes up, and what each step really costs. That is what makes it possible to go after the right subjects — and to set the others aside, however fashionable they are.

A few chains we have already tooled up, by way of example

Industry · Trade

ERP and order-to-cash

Quote, order, production, shipping, invoice: one tool per step, and a re-entry at every handover.

One chain, one entry, a status that is current at every step.

The same order, typed in three times
Retail · Networks

In-store sales journey

Every store works its own way. Head office finds out the numbers at month end.

The same sales journey everywhere, and network reporting that no longer has to be assembled by hand.

When a case falls outside the rules
Real estate

Mandates and case files

Mandates, properties, buyers, supporting documents: the file lives in inboxes and shared drives.

A file that holds together on its own, and is complete on signing day.

The same file, typed in three times
Finance · Wealth

Financial tools

Client reporting is rebuilt by hand every quarter, under pressure, from sources that disagree.

Portfolios kept current, reporting that generates itself, advisers who work unaided.

The spreadsheet of record
E-commerce

Brand stores

A brand store has to sell without ever damaging the brand — and hold up at large-group volumes.

Catalogue, checkout, payment and back office, held to the standard of the brand.

The platform ceiling
Sport · Performance

Sports data

You collect performance data that nobody has time to use.

Indicators coaches can actually read, and decisions that rest on them.

Training

Training providers

Sessions, learners, funders, attendance, invoicing: all tracked in three spreadsheets and an inbox.

A session that fills, gets funded and is auditable without re-entry.

The same session, typed in three times

Your field is not on the list?

That is often the case, and it changes nothing. There is no typical sector: there are expensive processes, and those look remarkably alike from one field to the next. The work always starts by understanding yours.

Talk it over, 30 min (new tab)

Walk-through

One order, seven steps,
a single entry

It is the most expensive chain in any company that sells. It is also where money spent on a tool comes back fastest.

1 manual entry
with one integrated chain
1 manual entry
without one
Order record CDE-4821
  • Customer Atelier Mercierkeyed in
  • Lines 12 refs — €4,820 excl. taxkeyed in
  • Reference CDE-4821carried over
  • Stock 9 refs reservedcarried over
  • Resupply 3 refs — 6-day lead timecarried over
  • Works order OF-118carried over
  • Tracking 2 parcels — LT9042183FRcarried over
  • Invoice FAC-2214 — due in 30 dayscarried over
  • Payment matched — balance €0carried over

Step 01 of 07

Quote

What happens

Prices come from the catalogue, not from a copy-paste. Discounts go through the rule you wrote — the one that protects your margin.

What it prevents

How it works

Five stages, and no surprises
when the invoice arrives

  1. 01

    Scoping and pricing

    A short fixed-price engagement that produces a written scope and a budget. You know what you are buying before you buy it — and you remain free to stop there.

  2. 02

    Specification signed off

    Screens, business rules, permissions, edge cases. Nothing gets built before you have read and corrected that document.

  3. 03

    Delivery module by module

    Your current tool keeps running. We switch one module at a time, starting with the one that hurts most. No big bang, no downtime.

  4. 04

    Acceptance by your teams

    Your users are the ones who sign off, on their real cases, against criteria written in advance. Not our demo screens, not our test data.

  5. 05

    Running and evolving

    The backlog stays open and shared. You can see what has been asked for, what is in progress, and what has actually gone live.

Transparency

You see everything that happens,
without having to ask

The biggest risk in a software project is not technical: it is not knowing where it stands. We built the tool that fixes that, and your teams have access to it.

  • Report in one click, from the screen itself

    A button inside your application. Screenshot included, without leaving what you were doing, without writing an email.

  • A shared backlog, live

    Your teams and ours see the same list at the same moment. No bug spreadsheet, no meeting to find out where things stand.

  • A scoping workshop for every new feature

    A three-line request is not enough to build a feature. A guided interview turns it into a full specification: scope, business rules, screens, permissions, edge cases. You review it before a line of code exists.

  • "Is it really live?"

    The answer is verified, not declared: the tool compares what was delivered against what is actually running on your side, and flags anything left behind.

Ticket tracking Illustration
PRJ-0042 Nouveau

The discount is not applied when an order goes past ten lines.

  • Ticket raised from the Orders screen — screenshot attached
  • Rewritten in business terms, duplicate checked
  • Discount rule reviewed and approved by your team
  • Fix delivered to the test environment
  • Acceptance passed — go-live verified

What reassures your board

You are not buying a dependency,
you are buying an asset

A business application is often kept for ten years. The questions below are asked at signature, not three years later.

Artificial intelligence

AI, yes.
The gadget that makes things up, no.

An assistant that answers confidently and wrongly costs more than it earns: your teams stop believing it at the third false figure, and you have paid twice. So the question is not "can it talk", it is "where does what it says come from".

Here the order is reversed by design: your data and your business rules decide, while generative AI merely writes and converses. It never has the last word, and every statement stays traceable to its source.

We do not just sell this architecture: it is the subject of ROMA's own R&D, a sports coaching platform where individually calibrated models produce the analysis and AI only writes the summary.

What you read

A summary in plain language, and a conversation to dig deeper. Written by the AI.

What decides

Models and rules calibrated on your business. The AI has no say at this level.

What it rests on

Your data, your history, your business rules. Nothing invented, nothing borrowed from elsewhere.

The team

A small team,
a single point of contact

We have spent as many years on the side of those who fund projects as on the side of those who build them. We speak the language of business leaders and of developers alike.

ROMA brings together corporate finance, product scoping and engineering. Small enough that you always deal with the same person — whoever prices your project writes the specification, and answers when something goes wrong. Equipped enough to keep your applications running in production, day after day.

18 years of combined experience
300+ start-ups supported
1 contact, end to end

What we bring together

  • Corporate finance

    Pricing a project, working out its return, defending a budget in front of a board. MBA in Finance, HEC Paris.

  • Business scoping

    Turning a need into screens, rules and edge cases — before the first line of code is written.

  • Engineering and operations

    Web and mobile, data models, integration with your existing tools, release and day-to-day running.

  • Applied AI

    Models grounded in your data, guardrails, and the ability to trace every answer back to its source.

References

Our clients are not
on this page. That is deliberate.

A business tool exposes a way of working, margins, processes. That does not belong on a website. The discretion you are reading is exactly the discretion you would get.

Retail

National optical and hearing-care network

Construction

International construction materials group

Finance

Paris multi-family office, some twenty families

Trade

Importer of bespoke promotional products

E-commerce

Brand stores for major groups — aviation, shipping

Training

Training provider for digital professions

Names, demos and figures — in a meeting

Frequently asked

What we are asked
before signing

  • How much does a project cost?

    Scoping is a short, fixed-price engagement: it produces a written scope and a budget before any development commitment. Development is then priced module by module — you know what a step costs before you start it.

  • How long does it take?

    The schedule is set at the end of scoping, module by module. Each module is delivered, accepted by your teams and put live without stopping your business.

  • Who owns the code?

    You do. It is delivered to your own repository, and another provider can take over from us. That is written into the contract, not promised out loud.

  • And if we stop working together?

    Your application keeps running. The source code and your data are yours, and reversibility is written into the contract: another provider takes over without starting from scratch.

  • Who maintains the application?

    We do, over time: a separate test environment, acceptance by your teams, a shared backlog where issues are reported from the screen itself, and verified releases.

  • Do we have to replace everything?

    No. We start from what works: the application integrates with your existing tools, and the takeover happens module by module, while the business keeps running.

Next step

Thirty minutes is enough to know whether it pays

You describe the process that costs you most. We tell you plainly whether a custom tool is justified, what it would cost, and how long it takes to pay for itself. If the answer is no, we say that too.

Book 30 minutes (new tab)

Or directly: romain@roma-intel.com · +33 6 16 42 05 78